EA & Activision Go Wild With Google Ads

by Michael Comeau on October 11, 2010

UPDATEread how the silly YouTube war between EA and Activision is escalating

If you follow the video-game industry, then you know that Electronic Arts (ERTS) and Activision’s (ATVI) are set to throw down.

Tomorrow, EA will attempt to topple Activision’s dominant Call of Duty franchise with its all-new Medal of Honor. In November, Activision will roar back with Call of Duty: Black Ops, the follow-up to last year’s blockbuster Modern Warfare 2.

A bit of history:

In 2007, Activision left the competition in the dust when it blasted Call of Duty out of World War II and into the present day with the blockbuster Modern Warfare. That same year, EA’s Medal of Honor: Airborne crashed and burned, and the series has since been dormant.

But EA is back, and has rebooted Medal of Honor by dropping Hitler and the Axis powers as enemies, and sending gamers into a war-torn 2002 Afghanistan, complete with real-world Taliban bad guys.

I simply call it Medal of Honor: Modern Warfare.

Now I just noticed something pretty funny while I was researching an article. If you type in “Call of Duty” in Google (GOOG), here’s what you get:

Look at the right side of the screen grab (click to make bigger) – the first Sponsored Link sends gamers to MedalOfHonor.com – EA’s official site for the game. In other words, EA is buying Google ads to steal the attention of people searching for info on Activision’s Call of Duty games.

Now, let’s take a look at what happens when you search for Medal of Honor on YouTube:

No, you’re not seeing things. The first sponsored video on a “medal of honor” search comes from Activision, which wants to direct people searching for Medal of Honor videos to look at Call of Duty videos.

Funny – both companies are using Google Ads to steal attention from the other one’s games.

Is this ethical? I don’t know, but hey, war is hell.

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{ 1 comment }

Syd October 11, 2010 at 10:15 pm

pretty funny that they do this

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